MOTF
Fashion a accessories collection for Dubai's Museum of the Future that seamlessly weaves together sustainability, innovation, and modular design, utilizing unconventional materials to capture the city's modern essence.
Challange
Incorporating post-consumer Nespresso capsules and automotive leather waste to encapsulate Dubai's modern essence, and adopting a modular design approach that prioritises user customisation, adaptability, and end-of-life recyclability.
Solution
A collection that not only resonates with Dubai's contemporary spirit but also champions environmental responsibility, offering users dynamic, evolving accessories that can be easily recycled, thus minimising environmental footprint.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
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